Four perspectives of a Balanced scorecard

Each objective can be associated with one of the four perspectives a BSC-model consists of. Every perspective has its own characteristics and merits its optimal symbol or representation. The financial perspective has to do with the flow of money and hence a currency sign is more important here than for the other perspectives.

The innovation/learning perspective is related to objectives that want to achieve a higher degree of usable knowledge. Each of the perspectives can be represented by a metaphor that gives a clue about the meaning of the perspective. Financial: money, customer: people, internal: process and innovation/learning: knowledge.

Work characterized by brevity, variety and fragmentation

Brevity, variety and fragmentation further characterize the work of the manager. On average, their telephone calls last for 6 minutes, desk work for 15 minutes and scheduled meetings, the most time consuming, last for an average of 68 minutes (Mintzberg, 1973). In addition, the job of the manager demonstrates little routine and the tasks they perform are often not repetitive. They rarely face the same decision or situation twice.